The Sustainability Paradigm
Sustainability issues are complex and interconnected in an institutional setting. It calls upon a creative dialogue and paradigm shift to explore desirable sustainable characteristics, set objectives, and develop the means to achieve them. It is paramount that the proper organizational framework be in place to articulate the vision and translate the vision into reality.
Sustainability at WVU is built on a broad and all-inclusive continuum anchored by two bookends: the individual(s) and the institution. Overlaid on this continuum are an array of specific initiatives developed by pursuing the right convergence of interests, intentions, and investments.
When this all-inclusive paradigm is properly implemented, it improves communications, establishes responsibilities, and develops methods to address and report on issues to achieve sustainability goals. It aligns and harmonizes core sustainability principles into the overall institutional structure, creating awareness and influencing actions at all levels. Also, it identifies and eliminates aspects that are inconsistent with sustainability.
A dynamic management systems approach greatly enhances internal efficiencies, reduces cost, and improves performance. It is the part of an overall management system that includes the organizational structure, planning activities, responsibilities, practices, procedures, and resources for developing, implementing, achieving, reviewing, and maintaining the sustainability policy.
The institution’s commitment to being a sustainable campus serves as a powerful compass to orient planning activities. A “Plan, Do, Check, and Act” (PDCA) circular process model will guide the entire development, implementation, and improvement activities. Once target areas have been identified, new initiatives will be developed and existing ones improved.
The completion of one turn of the cycle flows into the beginning of the next. Processes and relevant indicators will be incorporated for each initiative to periodically evaluate and continually improve sustainability performance.
(Adapted from Solomon and Fisher, AASHE 2008)
